Launchmetrics Cloud Privacy Policy

Effective November 30, 2020

This privacy policy (“User Policy“) describes the policies and procedures of the Launchmetrics Cloud on the collection, use and disclosure of your information as a user of the services, features, content or applications we offer (each a “Service“). It also explains the choices you have with respect to the information collected.

The Launchmetrics Brand Performance Cloud provides companies with the tools and intelligence they need to optimize the use of their creative assets, execute powerful brand amplification programs and measure their brand performance. The Launchmetrics Cloud includes the following Services:

When we refer to Launchmetrics (collectively referred to as "we", "us", or "our"), we mean the Launchmetrics entity that acts as the Controller or Processor (or Business and Service Provider under the CCPA) of your information within the Launchmetrics Cloud.

When we refer to users (“Users“, “Registered Users“ or “you") we mean all individuals who use the Launchmetrics Cloud and have a login (and who are the organizer of the event, when using CredentialsSM), including those users granted access to the Launchmetrics Cloud via their employer or another company ("Customer"). When we refer to users (“Unregistered Users” or “Visitors”) we mean all individuals who visit a public page of the Launchmetrics Cloud where no login is required.

When we refer to contacts (“Contacts“) we mean the contacts that have been imported by a User or by a Launchmetrics team member when explicitly requested by a User or by the Customer.

When we refer to a registrant (“Registrant”) we mean a member of the press or industry who has registered for an account for himself/herself or/and for other registrants in CredentialsSM. A Registrant could also be registered by a User of CredentialsSM.

We receive information about you from various sources, including: (i) if you register for the Services, through your User account on the Launchmetrics Cloud (your “Account“), and (ii) your use of the Services and the Launchmetrics Cloud generally; and (iii) from third party websites and services. When you use the Launchmetrics Cloud, you are consenting to the collection, transfer, manipulation, storage, disclosure and other uses of your Information as described in this User Policy.

Table of Contents:
What Does This User Policy Cover?
What Information Do We Collect and Receive?
Third party Data that You Provide to Us
How Do We Use The Information Collected?
Is Information About Me Secured?
Notice for California Residents
Your Rights under GDPR (for EEA Residents)
Notice for UK Residents
How Long Do We Conserve Your Information?
What Happens When There are International Data Transfers?
How Do I Review or Change my Personal Information?
How Can I Delete My Account?
What Happens When There Are Changes to this User Policy?
How to Contact Us?
Specific Launchmetrics Services

Please read this statement carefully to understand our policies and practices regarding your Information and how we will treat it.

What Does This User Policy Cover?

This User Policy covers the processing of personal data gathered when you are using or accessing the Launchmetrics Cloud ("Personal Information"). This User Policy also covers our treatment of any Personal Information that our business partners (third parties like usage tracking tools, communicating tools and feature improvement tools of each Service and the Launchmetrics Cloud) share with us or that we share with our business partners.

This User Policy does not apply to the practices of third parties that we do not own or control, including but not limited to any third party websites, services and applications ("Third Party Services") that you elect to access through a specific Service or to individuals that we do not manage or employ. While we attempt to facilitate access only to those Third Party Services that share our respect for your privacy, we cannot take responsibility for the content or privacy policies of those Third Party Services. We encourage you to carefully review the privacy policies of any Third Party Services you access.

In addition, a separate agreement governs delivery, access and use of the Services (the "Service Provider Agreement") and the processing of customer data (data related to the Service Provider Agreement, "Customer Data").

For CredentialsSM Users, a separate agreement governs delivery, access and use of the Service (the “EULA”).

What Information Do We Collect and Receive?

The information we gather enables us to personalize, improve and continue to operate the Launchmetrics Cloud. In connection with certain aspects of the Launchmetrics Cloud, we may request, collect and/or display some of your Personal Information. We collect and receive Personal Information and other information in different ways:

You acknowledge that this information may be personal to you, and by creating an Account on the Launchmetrics Cloud and providing Personal Information to us, you allow others, including us, to identify you. Your Account Information is completely isolated from the ones of other Users Accounts. Only different Users of the same Customer account will have access to each other's information.

An Account can either be created by us or a User on your end, for this you will provide us information that could be Personal Information, such as your:

Launchmetrics also collects, generates and/or receives other information:

We use cookies and similar technologies in our Launchmetrics Cloud that help us collect other information. The Launchmetrics Cloud may also include cookies and similar tracking technologies of third parties, which may collect information about you via the Services and across other websites and online services. For more details about how we use these technologies, please see our Cookies Policy.

Domain Company name Description Duration
Third party Google Analytics The Launchmetrics Cloud and our Services use Google Analytics. This is a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate use and performance of users through the Launchmetrics Cloud and the Services and compile a report for us. Google Analytics Opt Out. The cookies retention period is decided by Google
Third party Google Data Studio The Launchmetrics Cloud and our Services use Google Data Studio. This is a reporting and data visualization solution provided by Google, Inc. The cookies retention period is decided by Google
Third party Gainsight PX Provides statistical information about how both unregistered (visitor of a public page of our Launchmetrics Cloud or one of the Service) and registered users, collectively, use the Services The cookies retention period is decided by Gainsight

Our cookies might contain Personal Information (IP address), but we do not combine the general information collected through cookies with other Personal Information to tell us who you are. As noted, however, we do use cookies to identify that your web browser has accessed some aspects of the Launchmetrics Cloud.

We use persistent cookies that help us remember your Information and settings when you visit them in the future so you will not have to login again. These cookies are kept no longer than 13 months.

Third party data that you provide to us

In the course of using the Launchmetrics Cloud or any of the Service you may also provide us with personal information about third parties: contacts, that we do not hold on our industry lists and which you may ask us to process on your behalf; or for Credentials Users, information regarding Registrants that we do not hold and which you may ask us to process on your behalf.

In this case, Launchmetrics is a Processor (a “Service Provider” under the CCPA) of your Personal Information and you, as a User, are the Controller (a “Business” under the CCPA) as we store for you information about your contacts or information of the Registrant, but you decide and are responsible for what happens to this data.

For more information regarding the use of Third Party Data on Discover or Insights, please click here.

How Do We Use The Information Collected?

Customer or User Data will be used by Launchmetrics in accordance with Customer or User instructions, including any applicable terms in the Service Provider Agreement, the General Terms of Use, and User's use of the Launchmetrics Cloud and various Services functionalities, and as required by applicable law.

Under applicable law, we can only use your Personal Information if we have a proper reason for doing so, e.g.,:

A legitimate interest is when we have a business or commercial reason to use your Information, so long as this is not overridden by your own rights and interests.

The list below explains what we use (process) your Personal Information for and our reasons for doing so:

What we use your Personal Information for Our reasons
Provision of the Services. Provide Users with our Services, facilitate interaction within the Services , and personalize Users experience. For the performance of our contract with you or to take steps at your request before entering into a contract.
Communicate with our Users. Respond to User support requests while using the Launchmetrics Cloud or any Services, keep track of a reliable User point of contact among Customer Accounts and obtain information as soon as a contact is leaving. We may also use User Account Information to send operational information about our Services to Users. We reserve the right to contact Users but only when we believe it is necessary, such as for account recovery, downtimes or security purposes. If you do not want to be contacted for such purpose, please email your Account Manager. Although we offer inside the Services several interfaces that might expose Users’ IP address - such as the activity history, we will not directly reveal user email addresses to external users (users not belonging to your company). For the performance of our contract with you or to take steps at your request before entering into a contract.
To comply with our legal and regulatory obligations.
For our legitimate interests or those of a third party, e.g. making sure that we can keep in touch with our customers about their Services.
Improve our Services and measure performance. Understand and keep improving our product in terms of usage information, such as the number and frequency of visitors to the Services features, scope and security needs. We may use this data in aggregate form, that is, as a statistical measure, but not in a manner that would identify Users personally. In addition, third parties may share with us non-private, aggregated or otherwise non Personal Information about our Users that they have independently developed or acquired. We do not permit our third-party service providers to use the Personal Information that we share with them for their marketing purposes or for any other purpose than in connection with the services they provide to us. These providers do not collect any Personal Information or store IP address locally on their websites. For our legitimate interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service for you.
Security and Fraud Prevention. Detect or prevent fraud and spam/malware and security incidents, and unauthorised access to a User Account and provide information to Users regarding activity on their Account. For our legitimate interests or those of a third party, i.e. to minimize fraud that could be damaging for us and for you.
Compliance. Satisfy any applicable law, regulation, legal process or public authorities or governmental request, and any other legal requirements, including complying with court orders, valid discovery requests or subpoenas, and other appropriate legal mechanisms. To comply with our legal and regulatory obligations.
Enforcement. Enforce this User Policy and other legal terms and policies, including investigation of potential violations. To comply with our legal and regulatory obligations
For our legitimate interests or those of a third party, e.g. to make sure we are following our own internal procedures and working efficiently so we can deliver the best service to you.
Operate our Business. Provide information to our trusted agents and partners (“Agents”), including attorneys and accountants and other persons with whom we conduct business, and as otherwise specified in this User Policy, to help us comply with legal, accounting, or security requirements based on our legitimate interests. Unless we tell our Users differently, our Agents do not have any right to use Personal Information or other information we share with them beyond what is necessary to assist us. Users hereby consent to our sharing of Personal Information with our Agents. To comply with our legal and regulatory obligations
For our legitimate interests or those of a third party, e.g. to make sure we are following our own internal procedures and working efficiently so we can deliver the best service to you.
Disclosure Pursuant to Business Transfers. If we, or substantially all of our assets, were acquired, or if we go out of business or enter bankruptcy, User Information would be one of the assets that is transferred or acquired by a third party. Users acknowledge that such transfers may occur, and that any acquirer of us or our assets may continue to use User Personal Information as set forth in this User Policy. For our legitimate interests or those of a third party.
Information We Share With Your Consent. Except as set forth above, you will be notified when your Personal Information may be shared for a specific purpose not listed in this User Policy. Where you have given consent.

Is Information About Me Secured?

We work hard to secure your Personal Information from unauthorized access to or unauthorized processing, alteration, disclosure or destruction of Personal Information we hold by taking appropriate Technical and Organisational Security Measures, having regard to the state of the technological development and the cost of implementing any measures where appropriate, for example, pseudonymisation and encryption of Personal Information.

Your Account Information will be protected by a password for your privacy and security. You need to prevent unauthorized access to your Account and Personal Information by selecting and protecting your password appropriately and limiting access to your computer and browser by signing off after you have finished accessing your Account.

We seek to protect Account Information to ensure that it is kept private; however, we cannot guarantee the security of any Account Information. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.

We otherwise store all of our information, including your IP address information, using industry-standard techniques. We do not guarantee or warrant that such techniques will prevent unauthorized access to information about you that we store, Personal Information or otherwise.

Where it is likely that a breach results in a risk to the rights and freedoms of individuals, we will notify the relevant supervisory authority within 72 hours of becoming aware of it. This information can be provided in phases to facilitate a fast and efficient reporting.

Where a breach is likely to result in a high risk to the rights and freedoms of individuals, we will notify those concerned directly with the following information:

The servers that store your Personal Information have appropriate administrative, technical, and physical controls that are designed to safeguard your Përsonal Information, including industry-standard encryption technology.

If you have any questions or concerns regarding security using the Launchmetrics Cloud, please send us a detailed message to We will make every effort to answer your concerns.

Notice for California Residents

The content of this section is aimed solely at providing California residents with relevant information under the California Consumer Protection Act (“CCPA”), and may be subject to change. It must be construed in addition and not in lieu of the full User Policy.

The CCPA, which is effective as of January 1, 2020, regulates how we handle personal information of California residents and gives California residents certain rights with respect to their personal information.

When it provides the Services, Launchmetrics is both a “Business” and a “Service Provider” under the CCPA.

If you are a Launchmetrics customer, under the CCPA you are considered a “Business” and Launchmetrics is the “Service Provider” in most cases. As such, we are responsible for processing the Personal Information our Service captures on your Account and is stored on our servers.

Although we do not sell personal information in exchange for any monetary consideration, the CCPA defines a sale in a way that may include allowing third parties to receive certain combined Personal Information such as, depending on how you use the Services, when we are sharing device information (such as browser type and version, operating system, preference settings, unique device IDs and language and other regional settings) and identifiers (names, job titles, IP address, email address), commercial information (such as record of the Services purchased or demos requested), usage information and Internet activity such as browsing history (clicks, scrolling, browsing times and load times) or app usage, cookie information and customer feedback with website analytics companies and providers of customer relationship management, consulting, email, product feedback services and security and other operations vendors.

We do share Personal Information as necessary for certain business purposes, as defined by the CCPA (Cal. Civ. Code 1798.140(d)) and as described above and in the section “How Do We Use the Data Collected?” of this User Policy.

California residents may opt out of the sale of their Personal Information. While Launchmetrics does not sell personal information in exchange for any monetary consideration, we do share personal information for other benefits that could be deemed a “sale,” as defined by the CCPA. We wish to provide you with control over how your Personal Information is collected and shared. If you would like to opt out of Launchmetrics' use of your Information for such purposes (when considered as a sale), you may do so within the Services.

Additional disclosure:

In the preceding 12 months, we have disclosed for a business purpose to one or more third parties the following categories of personal information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer:

Under the CCPA, you have the following rights:

Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice identifying the categories of Personal Information that we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to the following address: 115 E 23rd Street, Floor 6, New York, NY 10010, USA. The request should attest to the fact that you are a California resident, and provide a current California address.

If you have additional questions about this section or how to exercise your rights under the CCPA, please contact us at The CCPA allows California consumers to designate an authorized agent to exercise their rights under CCPA. If we receive a request from an agent, then we have the right to verify that you indeed want to take the action requested by the agent and will do so by contacting you directly.

Your Rights under GDPR (for EEA Residents)

Under the General Data Protection Regulation (GDPR), Users have the right to ensure:

Users can:

We will maintain complete and accurate records and information to demonstrate our compliance with our obligations under this User Policy and also for audits conducted by you or on your behalf.

To exercise any of these rights, please contact us at or by mail to Launchmetrics, 115 E 23rd St., Fl 6, New York, NY 10010 USA - Attention: Privacy. We will respond to your request to change, correct, or delete your information within a reasonable timeframe and notify you of the action we have taken.

Notice for UK Residents

For the avoidance of doubt, when European Union laws cease to apply to the United Kingdom (the “UK”) upon the UK's withdrawal from the European Union and until such time as the UK is deemed to provide adequate protection for personal information (within the meaning of the GDPR) then to the extend we process (or have others processing) any Customer Data or Personal Information protected by the GDPR, we shall process such data in compliance with the SCCs or any applicable alternative transfer mechanism implemented in accordance with the related section below.

How Long Do We Conserve Your Information?

Launchmetrics will retain User Data depending on the type of information, and the purpose for which it is used. In general, we will retain your Personal Information for the length of time reasonably needed to fulfill the purposes outlined in this User Policy (including for as long as needed to provide you with the Services), unless a longer retention period is required or permitted by applicable law. And in any case in accordance with Users instructions and use of Services functionality.

We retain your Account Information for as long as your employer’s Account is active and thereafter unless your employer requests deletion of a particular User.

What Happens When There are International Data Transfers?

We are a global organisation, as such, we may share information about you within Launchmetrics offices and with affiliates and transfer it to countries in the world where we do business in connection with the uses identified above and in accordance with this User Policy.

In some cases, we use suppliers located in various countries to collect, use, analyse, and otherwise process information on its behalf. It is our practice to require such suppliers to handle information in a manner consistent with our policies and applicable laws and in a country the European Commission or a European data protection supervisory authority has confirmed, by decision, offers an adequate level of data protection.

For transfers of personal information outside of the EEA, we are making sure that any of these transfers are supported by the strict legal compliance of our suppliers to the GDPR. When necessary, compliance can be achieved if suppliers use an approved certification mechanism.

We also offer EU Standard Contractual Clauses (also called Model Clauses), to meet the GDPR requirements for our customers who operate in the E.U.

How do I Review or Change my Personal Information?

If you would like to review or change your Personal Information, we will deal promptly and appropriately with any inquiries unless we have to keep that information for legitimate business or legal purposes. However, if your requests are deemed to be excessive or complex a small fee may be charged and a time-period extension may apply.

You can contact us at: or directly reach out to your Account manager.

How Can I Delete My Account?

Should you ever decide to delete your Account, you may do so by emailing or your Account manager. If you terminate your Account, any association between your Account and information we store will no longer be accessible through your Account.

Please note that we will need to verify that you have the authority to delete the Account, and activity generated prior to deletion may remain stored by us for the period of time needed for us to conduct audits, comply with (and demonstrate compliance with) legal obligations, resolve disputes and enforce our agreements.

What Happens When There Are Changes to this User Policy?

Although most changes are likely to be minor, Launchmetrics will occasionally update this User Policy to reflect user and customer feedback about the Services changes and clarifications will take effect immediately upon their posting. Launchmetrics encourages you to periodically review this User Policy and associated Notices to be informed of how we are protecting your information and check for any changes. We have the sole discretion to modify this User Policy and the Notices. If we make changes that materially alter your privacy rights, we will provide additional notice, such as via email or through the Services or the homepage of the Launchmetrics Cloud.

How to contact us?

If you have any questions or comments regarding this User Policy or our privacy practices using the Launchmetrics Cloud or any of the Services, please send us a detailed message to We will make every effort to resolve your concerns. You may also contact us by postal mail or email at:

If you are a resident of or have your principal place of business in the US:


Attention: Legal - Privacy

115 E 23rd St., Fl 6

New York, NY 10010 USA

If you are a resident of the EEA, Switzerland, the United Kingdom:

Our Data Protection Officer can be contacted at:

Specific Launchmetrics Services

The following privacy notices (each a “Notice”) provide additional information about some Launchmetrics services:

In the event of a conflict between this User Policy and some of the terms of any of the Notice(s) between a User and Launchmetrics, the terms of those Notices(s) will control.